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RIRG
Racquet Industry Research Group is a new branch off of TIA, Tennis Industry Association, a source for tennis research. The client wanted a classic sporty vibe that also integrated their use of data and analytics.
Service
Logo, Brand Development
Client
RIRG via Bostrum
Year
2023
The Logo
The segmented squares on top of the logo represent data points on a graph and are using the updated colors. The forward slant of the text gives a feeling of motion representing the movements of players and objects moving at high speeds in some racquet sports.
Grounded Colors
Inspired by Racquet Sport Environments
These colors are inspired by the aesthetics from the many environments various racquet sports are played. The tones are earthy and grounded like their respective courts and reflect the grounded nature of data and data science.
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