Vision Website
Vision Sports Club is a 50,000 sq ft private fitness center. It brings together the best in health club design, state-of-the-art fitness equipment, innovative group exercise programs and comprehensive nutritional programs.
Service
UX/UI, Web Design, Creative
Client
Vision Sports Club
Year
2020
PROBLEMS
Vision's existing website was 10+ years old using outdated software.
There were no interactive elements.
It was not mobile friendly or responsive.
Information was cluttered and not legible due to static black background.
Schedules and program information were linked by PDF
SOLUTION & OBJECTIVES
Enhance user experience by creating visual hierarchy with text, visuals and color
Incorporate interactive elements and subtle animation.
Create mobile friendly version of website as 70% of members view on their phone.
Integrate an interactive and responsive class schedule and remove need for linked PDFs
ROLE & DELIVERABLES
As an in-house designer- I was in charge of the entire creative process including the build. I taught myself Wordpress and basic HTML to execute the project.
-
Analyze problems with previous site
-
Create site Map & Wireframes
-
Create new aesthetic including color scheme, typography, graphic elements and aided in photography.
-
Ensured website is functional, user- friendly and responsive.
-
Converted all file types to be web friendly for fast viewing
-
Incorporate interactive elements and subtle animation.
-
Create mobile friendly version of website as 70% of members view on their phone.
-
Integrate an interactive and responsive class schedule and remove need for linked PDFs
The Website
Vision Sports Club has a large variety of programs and services that needed to be showcased on the site. To create a simple user experience, all pages are listed in the navigation, organized by drop down menus, and similar pages being linked on the interior pages.
